Mission Vision

MISSION : 

Idea for Writing Misssion Statement Advocates / Law Companies:
The statement articulates your firm’s purpose, what you strive to do for clients, and how you will achieve those outcomes in just a few sentences. Running or starting a law practice is a complex task. But having a well-crafted law firm mission statement is essential. The Mission Statement handy way to remind you of your ultimate vision. A mission statement also keeps you on track when you get lost and helps you decide which turn to take next. When you can clearly articulate your firm’s core mission, you establish a strong foundation and point of reference. And your law firm’s core mission boils down to being able to state your firm’s purpose, what sets it apart, and how it strives to operate. Your mission statement serves as a  foundation that guides your firm’s decision-making and strategy—so that you can better serve your clients.
While you can certainly practice law without a mission statement, having a law firm mission statement is a small but valuable exercise for firms. A mission statement can help guide your business strategies, govern how you do business, and connect you with the right clients.

Implementing Your Law Firm Mission Statement
How do you ensure your mission statement helps your law firm grow and gain more clients? Simply put, strive to live your mission every day!

Share Your Mission Statement
Check out a few tips for including your new mission statement in your firm’s “big picture.”

Marketing Materials
Integrate your mission statement into your law firm’s website content and other promotional material to ensure prospective clients encounter it quickly.

Client Communications
When communicating with clients, find moments to reiterate elements of your mission statement—in newsletters, email communications, or personalized messages—emphasizing your dedication to the values that guide your firm.

Social Media
Leverage social media platforms to share snippets from your mission statement. Craft posts that show your legal expertise and convey the human side of your firm, emphasizing your client-centric approach.

Office Displays
Display your mission statement in your law office. Making it visible to staff and clients provides a consistent reminder of the firm’s values and purpose.

Team Meetings
Regularly revisit your mission statement in team meetings to discuss how the firm’s values align with ongoing projects and reinforces the importance of these values in daily operations.

Align with Branding Strategies
Integrate your mission statement into your branding strategies. Ensure that visual elements—such as legal logos and color schemes—align with the mission statement’s message, creating a cohesive brand identity.

Update and Communicate Changes
If there are updates to the mission statement, share these changes with clients and staff to demonstrate a commitment to ongoing improvement and adaptation to evolving circumstances. 

Live Your Mission Statement
To build trust with your staff and potential clients, ensure your law firm aligns its actions with its mission statement. An excellent place to begin is to define measurable goals that reflect your values. Then, ensure every activity and decision aligns with your mission. Lastly, update your mission statement as the needs of your clients change. A healthy mission statement will grow with your law firm.

Example 1 ( seggested to make is very elaborated)
We are committed to relentlessly advocating for the rights of individuals, families, workers, consumers, victims and institutions when they need it most. We are devoted to pursuing justice and accountability for those who have been injured or harmed due to the misconduct and negligence of others. We also navigate the criminal justice system to obtain the best possible outcomes for our clients who are facing criminal charges. Not only are we committed to zealously advocating for our clients, we are dedicated to bettering the community. Because of our commitment to the community, we dedicate our time and resources to various non-profits throughout South Carolina.

Example 2 ( seggested to make is very elaborated)
The mission of XYZ Law is to help clients navigate the immigration process and become citizens [purpose]. We are committed to listening to each unique client situation [values] and providing customized, affordable legal services [business].

Example 3
Law Firm LLP strives to guide separated couples through the processes of ending their marriages [purpose]. By offering experienced legal services in a timely manner [business], we help clients move forward with their lives with a fair resolution for all parties [values].

You can update your law firm mission statement
Your law firm mission statement isn’t set in stone, so don’t be afraid to revisit and revise it as your firm evolves. Reviewing your mission statement periodically—or whenever your firm experiences a major change or growth—is an excellent way to ensure it stays relevant and up-to-date.

EXAMPLES OF LAW FIRM MISSION STATEMENT
The below mission statements offer valuable lessons, including capturing your law firm’s purpose and values in a short text. These examples emphasize briefness, with effective mission statements ranging from 1-5 sentences. A common thread among these mission statements is the unwavering focus on how they are devoted to helping people—a client-centric approach resonates throughout.  The key takeaway is the power of conveying your firm’s commitment to your clients, illustrating that success is about not only legal expertise but also meeting the unique needs of those you serve.

1. Snell & Wilmer
This mission statement resonates with a compelling message—diversity, equity, and inclusion are not mere outcomes but an ongoing journey. Snell & Wilmer shares its purpose, values, and goals while highlighting what sets them apart from their counterparts. Their mission statement is crafted with finesse and poised to capture the attention of many prospective clients.

2. The Lynch Law Group
The Lynch Law Group expresses its dedication to fostering an energized environment from the outset. Their commitment to embracing hard work and keeping their promises builds trust in all who read it. What kicks the statement up a notch is their acknowledgment of the importance of meaningful relationships, fostering a genuine sense of approachability.

3. McKinley Irvin Family Law
This mission statement’s unconventional yet effective bullet point format captures the reader’s attention. Digging into the text reveals a team of attorneys dedicated to achieving the optimal outcome for clients, offering personalized service in family law matters, and extending crucial emotional support during challenging times.
Beyond its client-centric focus, the statement emphasizes a forward-looking approach by investing in the firm’s future and demonstrating a commitment to the community—earning it bonus points. This mission statement effortlessly ticks all the boxes, undoubtedly deserving an A+ for its impactful messaging.

4. Fasken
Fasken’s mission statement addresses the essential components of purpose, values, and firm objectives. They boldly declare their goal is to exceed expectations, a universal client desire. The statement also highlights the firm’s commitment to talent development and positively impacting people’s lives.

5. Cashman Law
This statement immediately addresses Cashman Law’s primary mission—to add value to every transaction. Nearly every word in the statement emphasizes how they assist their clients and aim to provide an ideal experience. This client-centered ethos underscores their dedication to results and instills a sense of trust, showcasing their commitment to delivering value. 

VISION

Example of a Vision Statement for Advocates / Law Companies

Our vision statement is a more internally-facing “what we want to be” statement. Our vision is:

To be our clients’ trusted advisors
To be a great place to work
To be a profitable firm
To have an outstanding reputation in the legal and other professions
Some examples of what this means in reality

Trusted advisors: we are more than just lawyers – our clients come to us because we are people they can talk to about what matters to them; we are ethical; we focus on our chosen markets to achieve excellent brand awareness; we are outward-looking.

A great place to work: we reward our people competitively; we inspire, lead and manage our people so they value and enjoy their work; we are committed to their continuing professional development and continuous improvement of our systems and our technology.

A profitable firm: we make a fair profit that secures the sustainability and viability of the firm; we meet our business objectives; we are here for the long term.
Outstanding reputation: we recruit high calibre people; clients and other professionals recommend and champion us; legal directories and other market influencers praise us.

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